Every year, thousands of food and beverage products launch. If 70% of purchasing decisions are made at the retail shelf, you want to focus on packaging ideas that make your product stand out. Packaging has become an essential part of the marketing mix and allows you to communicate product information directly with the consumer.
Fundamentally, a good package design will attract the consumer's attention, and it will protect the product from processing through consumption. Using the right size, shape, colors, and materials in your packaging will enhance the consumer's experience with your product which, ultimately, will help build brand awareness.
Packaging is your direct interface with the consumer. It's an investment that, if done correctly, can help your business succeed. Research will pay off in the longevity of your package design and strong brand identification. Your investment in food and beverage packaging is the best way to get your product on the shelf and on to consumers' plates!
Need help with packaging? Feel free to give us a call at (978) 312-7667 and let's chat.
